VSCO launches VSCO Workspace for professional photographers

GaryPageau ,
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VSCO, the app company known for its “VSCO girl” aesthetic and apps, unveiled VSCO Workspace, a studio management platform with customizable automations and tools designed specifically for photographers. The announcement comes a few weeks after VSCO’s acquired The Freelance Photographer.

Following the acquisition of Táve’s Studio Manager earlier this year, VSCO integrated the Customer Relationship Management (CRM) system and added new capabilities to create VSCO Workspace. The platform scales with photographers, from managing their first client to running a multi-person studio.

“At VSCO, we are focused on supporting photographers at every stage of their journey, from casual to professional,” said Eric Wittman, CEO of VSCO. “With Workspace, we are deepening our commitment to working creators and making it easier for them to manage and grow their business, so they can focus more time and energy on doing what they love.”

VSCO Workspace empowers both emerging and established photographers to manage client coordination, streamline communications, and simplify invoicing and operations within a single, easy-to-use platform, the company said in a press release.

“With all the ups and downs of running a photography business, there’s one thing we’ve never had to worry about and that is our CRM, VSCO Workspace. It just works with everything we need,” said Ben Chrisman of Chrisman Studios. “We’re excited about where VSCO Workspace is headed, and we hope to have another 15 years of it being the brain for everything we’ve yet to photograph, which is a pretty exciting thought.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.